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Granola – Night Assistance
Commercial
Project details
Director: Trevor Clarence
Art Direction: Kezia Eales
Client: Granola, France
Shot on location in Johannesburg, South Africa.
“Helmed by South African director Trevor Clarence, the spot sees various people in a series of unfortunate events when hunger strikes. Shops have closed, vending machines cease to work or you maybe you’re just snackless while out clubbing…” SHOTS
Art Direction:
The overall look had a highly considered colour palette, working together with brand colours and costume department. There is a lot of detail placed in background set dressing as well as character creation, everything was well considered and each frame tells a full story. The art direction is there to amplify the story as well as the comedy.
The Opening scene was shot on an empty street in downtown Jo’burg. We had to create the exterior cinema and planted a lot of easter eggs in the form of movie posters with empty stomach graphics. My team also had to create the Blue mini mart in an empty store.All other scenes are shot in existing locations. A suburban home which we set dressed as a house party and student digs, a night club and a french looking neighbourhood.
(we hand painted 15 matching gnomes for that slow motion gnome dropping scene, because the director wanted the gnome in blue pants, thanks Trev)
